I have a main site and the two satellite sites that both attracts traffic and provide links. All pages are in Swedish. Now I intend to translate the pages into two other languages.
The main site is at present the. See. As I see it, I have two options for the main site: either put all the content on. Com and adding up the main site of three different top level domains. If I post the sites on three different top level domains, I would like to link them together for user convenience.
I would also add up the two satellite faces of the two new languages. This is two keyword domains (Swedish word) and have acquired the corresponding domains of the two countries with the country’s TLD.
So this leads me to three questions how SEO-wise to deal with the internationalization of sites:
- One or three different top level domains for the main site?
- Should I link up my satellites?
- Should I spread out the pages on different web hosting / adwords / analytics accounts?
Thanks in advance!
Bjorn
Magnus reply
This is always a bit problematic choice. Indeed, there are various advantages of the different variants. If you split up in several different domains and top level domains you will get the benefits of being able to be completely local, law, etc. TLD. The big advantage of having a domain with all of is that you inherit trust and PageRank to the various languages well and can often get far without much local links.
I often prefer to divide the local domains if there is a possibility but it is a matter of taste. If you do, so there’s every chance in the world to use a local host and I would in this case do.
In the case if you have to link them together or not, I would say that it is primarily due to two factors. How relevant are they and how many? If you have three sites that fit well, you can clearly linking the two. Do you have 100 who are not particularly related, there is reason to think again.
Now finally I had the opportunity to write part 2 of this evaluation. The delay was partly due to difficulties logging in Analytics system but then I will be honest and say I had a lot to do with.
There are some fun with adCenter Analytics at this stage at almost every login, so there has been some type change in appearance. Or that another function was added. Lovely is the navigation menu now works.
Here is a screenshot of the first view you get at the statistics:
Here you can fairly easily define what period the report shall apply to and also can be segmenting into different groups. On this site, about 60% of visitors not Live Messenger or similar enabled, and MS can not obtain the information. But for 40% of our visitors, we can see that. According to the data, our visitors are mostly female students aged 25-34, which certainly might match very well on the site I use for this evaluation.
Otherwise, most reports can be provided very similar to those found in competing tools such as Google Analytics . There is a report I think is very interesting and it is Outboud Referrals. Here you can see the external links visitors click on, unfortunately I can not find information on what pages we lost visitors.
Summary: Overall, I think MS adCenter Analytics has a long way to go before they can really compete with Google Analytics and other tools. But from what I’ve seen so far, there where all the potential. Typically, so unfortunately ended my menus work again! in the evaluation. As long as it might be worth adding to MS adCenter Analytics just to be able to produce demographic reports.
A possible future scenario is that even small website owners would live to see information on their current visitors incl. demographics. The future will simply expel it.
Microsoft adCenter Analytics Beta starting to mature more and more. Compared to Google Analytics, it takes longer than the time to familiarize themselves with how to use the system but it will probably get better and better in the future.
When you first add a website in adCenter Analytics is a really easy choice for everyone with some simple website. If you enter the FTP information to the website, the system can automatically open all your pages and paste the JavaScript code. Just this did not suit us but will probably come in handy in the many.
Hopefully, I get the chance soon to come back with an example of how it has worked.
Once you have logged in to adCenter Analytics gives you the choice to select one of their Web site profiles, or user management. Unfortunately it will not work in this mode to add additional users who will have access to an account but it will be resolved before the service comes out of beta.
For each site profile is the option “Manage” which gives the following choices:
The text is quite descriptive of what it is about but unfortunately it is a lot of functionality here that are still missing and many links are not clickable. For example, you can import CSV data from Google AdWords, MSN AdCenter and YSM (Yahoo Search Marketing) and thus obtain the information in the statistics.
Part two – with more information about the statistics and of course a lot screeenshots from there will come early next week. Please enjoy.
Update: The evaluation of the remaining parts in adCenter Analytics is delayed due to bugs in the system that makes you unable to log on … maybe it should be seen as a warning not to use the system, but on the other hand, it is only a beta version than so long.
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