Youtube was a long time not an issue of the portal, but at some point had to be realized. Because like every company must also enter the video platform revenue. The advertising on the portal are there now for three years.
For a long time thinking about how Youtube advertising could be achieved at all, because the provider of video would be the normal Internet advertising (banners, ads, etc.) can not earn more likely to colorful images, animated the whole page.
Since no one will click it, thought Google and tested so for some time before the introduction of advertising , which brings in profits at all and that marketing generates no profit at all.
Youtube advertising: Layer in the videos
The technique of overlay has now finally imposed on Youtube advertising. The trick: it does not distract from the actual with advertising content from or tried the user to click outside the video frames to animate, but makes the same advertising directly into the video.
So that they do not feel particularly disturbing (because it is as Web 2.0 users now accustomed to very different things indeed), yet not too inconspicuous . Early in the campaigns they had contracts with over 3000 providers made.
Youtube in the future
Another format of the YouTube advertising is the way it directly from a clip want to, as already used on several platforms on the Internet is the case, their own video content as an offering. The nervtr However, if it is practiced to ausgedehtn. Yet must be clear: Free is great, but a company may have to live.