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Google Pagerank Update – January 2011 !

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During the night, the new PageRank numbers played out in our toolbars worldwide. Many have speculated that Google had plans to stop showing PageRank because no real exports made since April. Now it has finally turned up new figures, but something that immediately struck us was that it is very old data that are still running.

Typically updated data on the Google Toolbar on a quarterly basis and when exports to the place it is usually one month old data, approximately, in a snapshot. The data we have now is clearly older than that. A very small study, we show that the data you see in your toolbar now comes from the 10th e June 2010. The data coincide with words when it should have got an update. The latest export was April 4 and July should have been the right month. We saw signs of a roll which seemed to be withdrawn.

While we can only speculate but there is every indication that Google ran on technical problems and withdrew the exports were made last summer, also missed Q4 exports for the same reason and now we’ve got that much would come in July. Well, now you anyway data from July rather than March.

Google Places means localisation now important part of SEO strategy

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The recent integration of Google places with the organic search results of Google
has seen a larger number of keywords showing places listing and emphasised the need for
all companies to think local with their SEO strategy.

In Australia, ROI.com.au has seen that Google is providing a higher weighting to the organic
result strength of your website whilst also taking account of the strength and online
reputation of your places listing, previously your local map listing. This simply means that
both places and your website optimisation strategies are important and all businesses should be adopting an integrated approach in 2011.

Top tips for Local SEO are as follows:

  • Verify your places listing
  • submit your business to trusted local directories providing data feeds to Google
  • Ensure your places listing information is consistent with your website information
  • Regularly implement initiatives to improve your companies online reputation, reviews, citations etc