Webmaster Spice

Web Design , Graphic Design , Web hosting & SEO Tips

Link the international networking site?

June 15th, 2011 Posted in Digital Marketing, Social Bookmarking
Jun, 15 2011
Comments Off

I have a main site and the two satellite sites that both attracts traffic and provide links. All pages are in Swedish. Now I intend to translate the pages into two other languages.

The main site is at present the. See. As I see it, I have two options for the main site: either put all the content on. Com and adding up the main site of three different top level domains. If I post the sites on three different top level domains, I would like to link them together for user convenience.

I would also add up the two satellite faces of the two new languages. This is two keyword domains (Swedish word) and have acquired the corresponding domains of the two countries with the country’s TLD.

So this leads me to three questions how SEO-wise to deal with the internationalization of sites:

  • One or three different top level domains for the main site?
  • Should I link up my satellites?
  • Should I spread out the pages on different web hosting / adwords / analytics accounts?

Thanks in advance!
Bjorn

Magnus reply
This is always a bit problematic choice. Indeed, there are various advantages of the different variants. If you split up in several different domains and top level domains you will get the benefits of being able to be completely local, law, etc. TLD. The big advantage of having a domain with all of is that you inherit trust and PageRank to the various languages ​​well and can often get far without much local links.

I often prefer to divide the local domains if there is a possibility but it is a matter of taste. If you do, so there’s every chance in the world to use a local host and I would in this case do.

In the case if you have to link them together or not, I would say that it is primarily due to two factors. How relevant are they and how many? If you have three sites that fit well, you can clearly linking the two. Do you have 100 who are not particularly related, there is reason to think again.

Read More

Google Pagerank Update – January 2011 !

January 25th, 2011 Posted in Digital Marketing, Other, SEM, SEO
Jan, 25 2011
Comments Off

During the night, the new PageRank numbers played out in our toolbars worldwide. Many have speculated that Google had plans to stop showing PageRank because no real exports made since April. Now it has finally turned up new figures, but something that immediately struck us was that it is very old data that are still running.

Typically updated data on the Google Toolbar on a quarterly basis and when exports to the place it is usually one month old data, approximately, in a snapshot. The data we have now is clearly older than that. A very small study, we show that the data you see in your toolbar now comes from the 10th e June 2010. The data coincide with words when it should have got an update. The latest export was April 4 and July should have been the right month. We saw signs of a roll which seemed to be withdrawn.

While we can only speculate but there is every indication that Google ran on technical problems and withdrew the exports were made last summer, also missed Q4 exports for the same reason and now we’ve got that much would come in July. Well, now you anyway data from July rather than March.

Read More

Youtube advertising: Overlay effect brings revenue

December 21st, 2010 Posted in Digital Marketing, SEM
Dec, 21 2010
Comments Off

Youtube was a long time not an issue of the portal, but at some point had to be realized. Because like every company must also enter the video platform revenue. The advertising on the portal are there now for three years.

For a long time thinking about how Youtube advertising could be achieved at all, because the provider of video would be the normal Internet advertising (banners, ads, etc.) can not earn more likely to colorful images, animated the whole page.

Since no one will click it, thought Google and tested so for some time before the introduction of advertising , which brings in profits at all and that marketing generates no profit at all.

Youtube advertising: Layer in the videos
The technique of overlay has now finally imposed on Youtube advertising. The trick: it does not distract from the actual with advertising content from or tried the user to click outside the video frames to animate, but makes the same advertising directly into the video.

So that they do not feel particularly disturbing (because it is as Web 2.0 users now accustomed to very different things indeed), yet not too inconspicuous . Early in the campaigns they had contracts with over 3000 providers made.

Youtube in the future
Another format of the YouTube advertising is the way it directly from a clip want to, as already used on several platforms on the Internet is the case, their own video content as an offering. The nervtr However, if it is practiced to ausgedehtn. Yet must be clear: Free is great, but a company may have to live.

Read More

Internet Advertising: Money on the Web 2.0

November 7th, 2010 Posted in Digital Marketing, SEM, Social Bookmarking
Nov, 07 2010
Comments Off

For Internet advertising can be addictive to, once you have understood it if they are used, not only as a consumer, but as someone who earns money with her. They are mostly only the big corporations, but more and more private inventors fall into the addiction, every morning in their Adsense revenue , to behold the click rate to review or continue on the Ranking page to work its own.

Internet advertising worth it?
At the same time Web 2.0 maker also always on the search for meaning and purpose of Internet advertising , when we once again not going so well. And it is often not really good.

What the marketing people do then is that Internet advertising is not different than normal advertising in the reality: They question themselves and their profession, explore new opportunities, better ways to earn more in less time and money will find it in most cases even , for a few weeks, months, years.

Then the cycle starts all over again, and some wonder if marketing on the Internet not only has great marketing gimmick.

Banner advertising, link exchange and Adsense
Bookable text ads (AdSense), banner advertising (sponsorship) or the much-powered link exchange and only three of the many ways to make money on the internet .

We see them any more, then l overgrazing pop-ups are gone and annoyed. The result is that Internet advertising is aggressive, pop-ups have more not just click away so they stay stubbornly on the page or scroll and one wonders how annoying because advertising on the network can actually be.

And then there are bright spots , really expensive, flash animated advertising that captivates. Since this can be Cartier small leopard running through the image and make things sweet. We want more of it, because that is effective advertising on the Internet , and if the customer aka users are lucky, the future of e-marketing .

Read More

Multichannel Marketing: How to get customers the best?

October 19th, 2010 Posted in Digital Marketing
Oct, 19 2010
Comments Off

Multichannel marketing means getting the product to the customer in many ways. The multi-channel distribution uses all reasonable advertising channels and is not limited to traditional or already trodden paths, but also attempts to open up new possibilities.

Multi-channel marketing is the best way to get customers to the competition to end product carefully to make broad one.

Since this all advertising channels are used, where one can assume that they sell the product make sense for the, one must not wait until the customer is the seller itself. The multi-channel distribution can in many ways all possible demographics reach – even those not on first glance, the question would come to you.

Multichannel marketing reaches many different customers
The strategy in the multi-channel distribution is estimated that by the personal approach of the customer as well as by the presentation of the product and initiative of the customer, such as mail order catalogs , product advertising them can be equally and the many advertising channels, the chance of the sale in accordance with increases.

This attempt is made of all trade routes, whether they be agents, retail stores, stores or wholesalers efficiently as possible to enable that, and to bring the customer in connection with. Any form of address seems initially appropriate to make known to the product, but it must always be careful, not the customers with irrelevant and aggressive advertising campaigns to market.

The multi-channel distribution uses many advertising channels
Some distribution channels are very inexpensive – e-mail, YouTube videos , websites, forums and other opportunities on the Internet – and the limits will have almost to the guerilla marketing . In other, more must be invested. Thus one must first see what the product at the best can sell them and how much sense it makes, advertising cost way to plug in which, before various advertising channels uses.

The ways to customers is best reached his lies, even when multi-channel marketing in the respective nature of the product and the benefits of advertising channels must always make sure you, the balance between allegiance to the customer and the harassment by unwanted advertising related to.

Read More
Older Entries