Now finally I had the opportunity to write part 2 of this evaluation. The delay was partly due to difficulties logging in Analytics system but then I will be honest and say I had a lot to do with.
There are some fun with adCenter Analytics at this stage at almost every login, so there has been some type change in appearance. Or that another function was added. Lovely is the navigation menu now works.
Here is a screenshot of the first view you get at the statistics:
Here you can fairly easily define what period the report shall apply to and also can be segmenting into different groups. On this site, about 60% of visitors not Live Messenger or similar enabled, and MS can not obtain the information. But for 40% of our visitors, we can see that. According to the data, our visitors are mostly female students aged 25-34, which certainly might match very well on the site I use for this evaluation.
Otherwise, most reports can be provided very similar to those found in competing tools such as Google Analytics . There is a report I think is very interesting and it is Outboud Referrals. Here you can see the external links visitors click on, unfortunately I can not find information on what pages we lost visitors.
Summary: Overall, I think MS adCenter Analytics has a long way to go before they can really compete with Google Analytics and other tools. But from what I’ve seen so far, there where all the potential. Typically, so unfortunately ended my menus work again! in the evaluation. As long as it might be worth adding to MS adCenter Analytics just to be able to produce demographic reports.
A possible future scenario is that even small website owners would live to see information on their current visitors incl. demographics. The future will simply expel it.
Microsoft adCenter Analytics Beta starting to mature more and more. Compared to Google Analytics, it takes longer than the time to familiarize themselves with how to use the system but it will probably get better and better in the future.
When you first add a website in adCenter Analytics is a really easy choice for everyone with some simple website. If you enter the FTP information to the website, the system can automatically open all your pages and paste the JavaScript code. Just this did not suit us but will probably come in handy in the many.
Hopefully, I get the chance soon to come back with an example of how it has worked.
Once you have logged in to adCenter Analytics gives you the choice to select one of their Web site profiles, or user management. Unfortunately it will not work in this mode to add additional users who will have access to an account but it will be resolved before the service comes out of beta.
For each site profile is the option “Manage” which gives the following choices:
The text is quite descriptive of what it is about but unfortunately it is a lot of functionality here that are still missing and many links are not clickable. For example, you can import CSV data from Google AdWords, MSN AdCenter and YSM (Yahoo Search Marketing) and thus obtain the information in the statistics.
Part two – with more information about the statistics and of course a lot screeenshots from there will come early next week. Please enjoy.
Update: The evaluation of the remaining parts in adCenter Analytics is delayed due to bugs in the system that makes you unable to log on … maybe it should be seen as a warning not to use the system, but on the other hand, it is only a beta version than so long.
During the night, the new PageRank numbers played out in our toolbars worldwide. Many have speculated that Google had plans to stop showing PageRank because no real exports made since April. Now it has finally turned up new figures, but something that immediately struck us was that it is very old data that are still running.
Typically updated data on the Google Toolbar on a quarterly basis and when exports to the place it is usually one month old data, approximately, in a snapshot. The data we have now is clearly older than that. A very small study, we show that the data you see in your toolbar now comes from the 10th e June 2010. The data coincide with words when it should have got an update. The latest export was April 4 and July should have been the right month. We saw signs of a roll which seemed to be withdrawn.
While we can only speculate but there is every indication that Google ran on technical problems and withdrew the exports were made last summer, also missed Q4 exports for the same reason and now we’ve got that much would come in July. Well, now you anyway data from July rather than March.
Regularly monitor visitor statistics for web sites is one of the favorite activities of any webmaster whose site publishing is the main activity or unique. This obviously includes blogs.
But for most addicts, there is nothing better than to observe its real-time traffic. Tools like Google Analytics or excellent Clicky offer this opportunity for free and I must admit that when you’ve tasted one can hardly do without it: why wait until tomorrow to learn about the attendance of his shop when you can do -any moment (and more importantly their iPhone with clicky, without even having to install the application)?
Here is a new service, easy to install and use, which, while offering a more limited number of statistics than the previous two, provides a real-time dashboard most of the activity on your site, or the data to which you are certainly the most sensitive. Seevolution Web Analytics is a script that displays superimposed on your page a set of panels showing the activity of your site on a twenty criteria grouped into five categories: Website, Page, Quality, Ray X Setup alert.
In the table or the Site tab, you get real time traffic (number of visitors at a time T? and unique since the beginning of the day), and type of visitors: “junk” for those who spend less than 5 seconds on the site “engaged” for those who spent more than 5 seconds and completed at least one action (clicking a link, scroll …). The criterion “Converted” characterizes those who have completed a transaction, usually identified by viewing a page “success” as you indicate in your site settings.
Other tables provide criteria such as number of visits and visitors on a given page and their origin. Table X-ray meanwhile gives you heat maps (hot spots), these valuable insights into the behavior of your visitors clicks on the areas and how they scroll the page with the parties most ‘watched’ (in did those on which the scroll is the most concentrated).
As stated in the introduction, I am satisfied for many years the duo Google Analytics, Clicky (which must be added XITI) but ever since I installed Seevolution and I wonder if I’m not going to keep at least some time As the data presentation is attractive. It will, however few days of use for the benefit of hindsight and verify that the data are valid and consistent with those reported by other analytical tools.
Some numbers will be incredible, while for others it will be a mere five with a few more zeros. A regular number, just as the announcement of one of the few winners of the lottery. But there is Facebook that will win the “jackpot”. The network’s most popular Web will surpass the 500 million recorded in the following week. Five months instead of 400 million users were announced.
The social network, launched by the young billionaire Mark Zuckerberg, will celebrate its 500 million followers. Have I not spoken too soon? This number unbeatable, perhaps, deserve to be qualified. It must indeed be noted that much of its users – an unknown to this day – has more of a Facebook account. Surprising. What then is the share of Facebook users nicknames ? If the network was seriously into account the number of these accounts have said it was biased? It is biased. You understand that statistics are not photographs of actual data. Do not be surprised, is all about estimation.