Microsoft adCenter Analytics Beta starting to mature more and more. Compared to Google Analytics, it takes longer than the time to familiarize themselves with how to use the system but it will probably get better and better in the future.
When you first add a website in adCenter Analytics is a really easy choice for everyone with some simple website. If you enter the FTP information to the website, the system can automatically open all your pages and paste the JavaScript code. Just this did not suit us but will probably come in handy in the many.
Hopefully, I get the chance soon to come back with an example of how it has worked.
Once you have logged in to adCenter Analytics gives you the choice to select one of their Web site profiles, or user management. Unfortunately it will not work in this mode to add additional users who will have access to an account but it will be resolved before the service comes out of beta.
For each site profile is the option “Manage” which gives the following choices:
The text is quite descriptive of what it is about but unfortunately it is a lot of functionality here that are still missing and many links are not clickable. For example, you can import CSV data from Google AdWords, MSN AdCenter and YSM (Yahoo Search Marketing) and thus obtain the information in the statistics.
Part two – with more information about the statistics and of course a lot screeenshots from there will come early next week. Please enjoy.
Update: The evaluation of the remaining parts in adCenter Analytics is delayed due to bugs in the system that makes you unable to log on … maybe it should be seen as a warning not to use the system, but on the other hand, it is only a beta version than so long.