Now finally I had the opportunity to write part 2 of this evaluation. The delay was partly due to difficulties logging in Analytics system but then I will be honest and say I had a lot to do with.
There are some fun with adCenter Analytics at this stage at almost every login, so there has been some type change in appearance. Or that another function was added. Lovely is the navigation menu now works.
Here is a screenshot of the first view you get at the statistics:
Here you can fairly easily define what period the report shall apply to and also can be segmenting into different groups. On this site, about 60% of visitors not Live Messenger or similar enabled, and MS can not obtain the information. But for 40% of our visitors, we can see that. According to the data, our visitors are mostly female students aged 25-34, which certainly might match very well on the site I use for this evaluation.
Otherwise, most reports can be provided very similar to those found in competing tools such as Google Analytics . There is a report I think is very interesting and it is Outboud Referrals. Here you can see the external links visitors click on, unfortunately I can not find information on what pages we lost visitors.
Summary: Overall, I think MS adCenter Analytics has a long way to go before they can really compete with Google Analytics and other tools. But from what I’ve seen so far, there where all the potential. Typically, so unfortunately ended my menus work again! in the evaluation. As long as it might be worth adding to MS adCenter Analytics just to be able to produce demographic reports.
A possible future scenario is that even small website owners would live to see information on their current visitors incl. demographics. The future will simply expel it.